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The fastest way to turn interest into action

Most teams already communicate with their audience.

They send emails.

They build newsletters.

They promote events.

But when it comes to actual action - attendance, return visits, last tickets - something is missing.

👉 That’s where SMS makes the difference.

SMS isn’t another channel - it’s the final step

Think of it like this:

• Email builds awareness
• Newsletters build interest
• SMS drives action

SMS works because it is:

• Immediate
• Seen almost instantly
• Hard to ignore

But timing alone isn’t enough.

👉 The real impact comes from combining SMS with the right audience.

🎪 For festivals: your easiest revenue win

If you want a real “wow moment” in Lily, start here:

👉 People who attended in 2024 and/or 2025

👉 But haven’t bought a ticket for 2026 yet

This is not a cold audience.

This is your warmest untapped revenue.

How to activate it

1. Build the segment in Lily
2. Send an email (announcement or reminder)
3. Follow up with SMS

Example:

“Tickets are going fast - we’d love to see you back this year”

Why it works

You’re:

• Targeting people who already know you
• Reaching them at the right time
• With a message that makes sense

👉 That’s where SMS performs best.

🎭 For venues: fill seats, not inboxes

Venues don’t think in campaigns.

They think in:

• “Will people show up tonight?”
• “Why isn’t this event selling?”
• “How do we fill the last seats?”

This is where SMS becomes critical.

1. Last-minute push

Segment:

👉 People who attended similar events

👉 But haven’t bought a ticket for this one

SMS:

“We still have a few tickets left for tonight - we’d love to see you”

👉 Immediate impact. No long campaign needed.

2. Reduce no-shows

Segment:

👉 People with a ticket

👉 Event today

SMS:

“Doors open at 19:00 — see you tonight”

👉 Higher attendance = better atmosphere + more revenue on site.

3. From interest to attendance

Use SMS as the final step:

• Email → awareness
• SMS → action

👉 This is where conversion happens.

🧠 The real opportunity

Most teams treat SMS as a separate tool.

That’s a mistake.

The real value comes when SMS is:

• Connected to your audience data
• Used in the same flows as email
• Triggered by real behaviour and timing

⚡ The takeaway

SMS is not about sending more.

It’s about sending at the right moment to the right people.

👉 For festivals: bring your audience back

👉 For venues: fill seats when it matters

Want to try it?

If you’d like help setting up your first SMS campaign — or building the right segment — we’re happy to guide you.

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