Customer results

We reunite you with your audience.

Your audience didn't necessarily disappear.
It simply became harder to reach.

See proof Talk to Lily
Audience Visibility People did not necessarily leave.

They may simply have become harder to reach.

A familiar story?

The pattern is recognisable.

Our open rates keep falling.
Something changed a few years ago.
We are not really sure why.

In almost every conversation, we discover the same thing: Audience Visibility has gradually declined.

Why reach drops

Why audiences become harder to reach

Audience reach rarely declines because of one single issue. Over time, disconnected systems, fragmented audience data, permissions and sender health all contribute to lower visibility.

  1. Fragmented data
  2. Disconnected systems
  3. Permissions
  4. Sender reputation
  5. Audience Visibility
  6. Reach restored

Customer proof

When reach is rebuilt, the change can be visible.

Documented open-rate lift

Skråen

Before 15%
After 50%
+35 percentage points +233% relative increase
Challenge
A large audience existed, but too little of it saw the communication.
Change
Historical audience data and permissions were unified into clearer profiles, with sender health and relevance tightened.
Result
Open rate increased from 15% to 50%.

Documented open-rate lift

Portalen

Before 18%
After 45%
+27 percentage points +150% relative increase
Challenge
Known audience relationships were becoming harder to activate.
Change
Ticketing history, permissions and engagement signals were connected into one audience profile.
Result
Open rate increased from 18% to 45%.

Customer examples

Real audience journeys

Real examples of how live entertainment organisations use Lily every day.

VEGA

Before Event Communication

Event details and ticket-buyer audiences inserted automatically.

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Byscenen

Automatic Emails Before Event

Ticketing data and restaurant reservations connected before the visit.

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Roots Festival showcase preview
Roots Festival

Presale Campaign

Segmented past attendees replaced broad Meta spending with direct reach.

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Slottsfjell

Early Bird Campaign

Ticket buyers and marketing consents become a high-intent launch audience.

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Slottsfjell showcase preview
Slottsfjell

Campaign to Previous Ticket Buyers

Previous buyers become a targeted returning-visitor audience.

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Cirkusrevyen

Automatic Emails After Event

Show-time based emails use an always-current ticket-buyer list.

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Piknik i parken

Automatic Emails After 1 Day

Festival-day buyers receive a relevant next-day follow-up.

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St James Church of Culture

Newsletter

Ticketing events become ready-made newsletter content blocks.

View showcase

What changed?

Not one trick. A better audience system.

Build

Connect history, purchases, sign-ups and permissions.

Understand

See who buys, returns, engages and drifts away.

Reach

Improve the likelihood that your communication is actually received.

Activate

Create more relevant campaigns and follow-up.

See the Platform

Your audience

Is it time for a reunion?

Tell us what happened to your audience. We will help you find where visibility was lost.

Talk to Lily Explore the Platform
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