Slottsfjell is one of Norway’s largest music festivals.

By working more actively with their existing audience,
they increased the share of returning ticket buyers from 25% to 33%.

Instead of focusing purely on new audiences,
this an example of an campaign that targeted previous ticket buyers who hadn’t yet purchased again.

This simple shift made a significant impact on both engagement and ticket sales.

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“What’s been most valuable for us is getting a clear picture of our audience - not just who buys tickets, but who actually comes back.

When we started working more actively with our existing audience, we saw a noticeable shift in retention - from around 25% to 33%.

It’s changed how we think about growth.
Not just bringing new people in, but making better use of the audience we already have.

Lily has made that much easier to work with in practice.”

—Sara Emilie Kamsvåg, Slottsfjell

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