Lily integrations

Connect your systems. Build one audience.

Lily brings ticket purchases, permissions, sign-ups and engagement together from the tools your organisation already uses.

Talk to us about your setup See supported integrations
Systems
  • Ticketing
  • Sign-ups
  • Permissions
  • Meta leads
Lily One audience profile
  • Purchase history
  • Permission status
  • Engagement
Use
  • Insight
  • Segmentation
  • Email
  • SMS
Permission-aware First-party audience data GDPR-focused workflows Controlled access

Supported integrations

Connect the tools already in your workflow.

Lily connects with confirmed ticketing systems to bring available audience, purchase and event data into one platform. Specialist setups can be assessed when your system is not listed.

Ticketmaster Ticketing integration
TicketCo Ticketing integration
Paylogic Ticketing integration
Hoopla Ticketing integration
Venue Manager Ticketing integration
Safeticket Ticketing integration
Billetten Ticketing integration
See Tickets Ticketing integration

Available data and synchronisation depend on the connected system and setup.

Ask about your system

Historical audience data

Ticketing data should work backwards and forwards.

Where supported, historical audience data can be rebuilt from the past, and the event catalogue can keep updating going forward.

Historical purchase data and marketing permission remain separate, so previous activity does not by itself mean someone can receive marketing communication.

Past Historical events, purchases and customer activity are imported where supported.
Ongoing New events, performances, ticket types and purchases continue to synchronise.
Source Ticketing system
Events Events and performances
Tickets Ticket types and purchases
Lily Lily profiles and content blocks
Previous purchases
Events attended
Visit frequency
Last visit
Previous buyers who have not returned

Available fields, historical depth and synchronisation frequency depend on the connected ticketing system and setup.

Meta integration

Connect audience acquisition with actual audience outcomes.

Bring leads from Facebook and Instagram into Lily, connect them with audience and ticketing data, and use relevant conversion events to improve measurement and campaign optimisation where configured.

Meta Facebook Instagram
Meta → Lily

Turn Facebook and Instagram leads into connected audience profiles.

Lead form submissions can move into Lily, where profiles, source information and permissions can be created or updated.

  1. Meta lead
  2. Profile created or updated
  3. Source and permission connected
  4. Ready for follow-up

Available fields, matching and synchronisation depend on the Meta setup and Lily configuration. Marketing permission depends on the submitted form and setup.

Lily profile Server-side event Meta
Lily → Meta

Connect campaigns with the ticket purchases that follow.

Relevant server-side events can be sent from Lily to Meta to support measurement and campaign optimisation.

  1. Ticket purchase
  2. Lily event
  3. Meta Conversions API
  4. Measurement and optimisation

Available events, matching and activation depend on the customer's Meta configuration, consent basis and Lily setup; results are not guaranteed.

Lily helps connect the campaign that created the interest with the audience action that followed.

Other connection methods

Flexible by setup.

Lily supports APIs, webhooks, scheduled imports and custom connections for organisations with specialist systems.

  • Website sign-up forms
  • REST API
  • Webhooks
  • Scheduled imports
  • File-based imports
  • Custom connections

Data in / value out

Connected data becomes usable across Lily.

Keep this page practical: what comes in, and what it becomes useful for inside Lily.

Data connected
  • Purchases
  • Events
  • Permissions
  • Sign-ups
  • Engagement
Used for
  • Audience profiles
  • Insight
  • Segmentation
  • Campaigns
  • Event content blocks

The exact data available depends on the connected system and setup.

See how the Lily Platform works

Event content blocks

Turn synced events into ready-made newsletter content.

Select the events you want to promote, and Lily creates content blocks using event images, titles, dates and booking information.

Synced events 3 selected
Late Night Concert Fri 12 Sep · Main Hall
New Season Opening Sat 20 Sep · Tickets from 295
Family Matinee Sun 28 Sep · Afternoon show
Newsletter blocks Ready
Event image, title and date Built from synced event data
Booking information Ready for campaign layout

Practical example

From ticket purchase to next visit

01 Ticket purchased
02 Profile updated
03 Relevant communication
04 Next visit

Your setup

Which systems hold your audience data today?

Tell us which ticketing, website and marketing tools you use, and we will help you understand how they can connect with Lily.

Talk to Lily Explore the Platform
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