Use case 01
After a ticket purchase
Continue the relationship before and after the event.
Ticket purchased
Profile updated
Relevant communication
Next visit
The audience platform for live entertainment
Lily brings ticketing, website and marketing data together, so you can understand your audience, send better campaigns and bring more people back.
Build your audience data. Understand who returns. Reach more people. Activate the next visit.
Audience data · Segmentation · Email · SMS · Automation
Platform model
Four connected steps turn ticketing and audience data into stronger audience relationships.
01 Build
Create the audience foundation.
02 Understand
Turn connected data into audience insight.
03 Reach
Improve permissions, sender health and deliverability.
04 Activate
Use relevant communication to create the next visit.
Each layer depends on the one below it.
Data from every audience interaction
One audience profile
Updated after every interaction
Ready for segmentation, campaigns and follow-up
Connects with Ticketmaster, TicketCo, Paylogic, Hoopla, Eventim, Meta and more.
01 Build
Lily brings purchases, sign-ups, permissions and engagement together in one profile, so every future campaign starts with better information.
Built for venues, festivals, theatres and promoters. Used by marketing, CRM, audience development and ticketing teams.
02 Understand
Lily brings purchase history, permissions and engagement together, so teams can answer the questions that matter.
01
Who has not visited in the last year?
02
Which events create the most repeat visitors?
03
Which previous buyers have not returned?
04
Where are permissions growing or declining?
Surveys
Create surveys in Lily and connect responses with existing audience profiles, purchase history and engagement.
Survey responses become part of the audience picture, not another isolated dataset.
Possible use cases
Use case 01
Continue the relationship before and after the event.
Ticket purchased
Profile updated
Relevant communication
Next visit
Use case 02
Find relevant previous buyers who have not yet booked.
New event
Relevant previous buyers
Exclude existing buyers
Campaign
03 Reach
Lily helps improve permissions, sender reputation and deliverability, so more people can receive and respond to your messages.
Sent does not mean seen.
Example reachability overview
Better reach starts with healthy audience data and sending practices.
04 Activate
Use purchase history, permissions and engagement to reach previous buyers, automate important moments and create more value from the audience you already know.
Campaigns
Use audience history and engagement to make campaigns more relevant.
Automations
Respond to predictable audience moments without relying on manual sends.
Content creation
Move from event information to reusable email content with less manual work.
Automations
Some audience communication should not depend on someone remembering to send it.
Lily Automations can respond to key moments in the audience relationship, from a new signup or ticket purchase to communication before and after an event.
Trigger a signup automation.
Send relevant communication after a ticket purchase.
Prepare and send before-event communication automatically.
Continue the relationship with relevant follow-up.
For event automations, rules can determine where the automation applies, for example by event, location, date, genre or artist.
Campaigns + content creation
Build campaigns for relevant audiences, then turn synced event data into ready-to-use content.
Event content blocks
Select the events you want to promote, and Lily turns them into ready-to-use content blocks with event image, title, date and relevant event information.
Select the events you want to promote
Event content blocks created automatically
Synced event data becomes campaign-ready content.
This reduces manual newsletter work and helps teams move from event data to campaign-ready content in a few clicks.
Proof
These organisations significantly increased the share of their audience opening their emails.
These results reflect improvements across audience data, permissions, sender health and campaign relevance.
Skråen
open rate*
+35 percentage points
improvement
233% relative increase
growth from starting rate
More of the known audience opened the message and became reachable for the campaign.
Portalen
open rate*
+27 percentage points
improvement
150% relative increase
growth from starting rate
A larger share of the audience saw the communication and could respond to it.
Oslo Nye Teater
open rate*
+27 percentage points
improvement
123% relative increase
growth from starting rate
The team improved reach to the audience they already had in Lily.
*Measured by email open rate. Open rate is one documented signal of reach and engagement.
Ready
See how Lily connects your systems, helps you reach more people and brings previous visitors back.
