Someone
joins
Website signup
Meta Lead Ad
→
Signup automation→
Lily Automations
Automate the moments that matter.
Lily Automations can respond to different moments in the audience relationship.
The audience relationship
JOIN→
BUY→
ATTEND→
LEARN→
RETURN
Three automation moments
One relationship.
Three moments to act.
The source and trigger can change. Lily responds with the automation that belongs to that moment.
Someone
Someone
buys
Ticket purchase
Purchase Thank You→
An event
happens
Before event
After event
After-event feedback
Event automations↓
Around the event
One automation.
Different events.
The right message every time.
Use the same before- or after-event automation across your programme. Lily uses event data to select the right template, from a general default to a precise event, location, date, or artist rule.
01
Event data
The event enters the automation
→
02
Filter logic
Lily checks the conditions
→
03
Right template
The matching content is selected
→
04
Communication
Sent automatically at the right time
Genre can be used as an additional signal.
01 / Default template / No filter
The reliable
starting point.
With no filter added, the default template applies across all matching events. It remains the fallback unless a more specific rule overrides it.
Matching events→Default template
02 / Specific event series
One series.
Many performances.
The same type of event can occur on different dates and at different times. Lily groups those matching performances and routes them to one dedicated template and flow.
Matching event series→Dedicated template
03 / Location-based rule
Four locations.
The right local message.
This customer has four different locations. Lily checks the event location and selects the template that belongs to that venue, room, or setting.
Event location→Matching location template
04 / Single-date exception
The specific rule
wins.
This performance would normally inherit the template used for every performance in the same series. A rule for one specific date takes priority and routes that performance to its exception template instead.
Base rule
Event series
Series template
overridden when
More specific
Single date
Exception template
Wins
05 / Artist-specific rule
One artist.
A dedicated flow.
When the artist attached to an event matches the rule, Lily selects the dedicated template and flow for that specific artist.
Specific artist→Artist-specific template
Event rules
The automation stays.
The message adapts.
A single trigger can serve the whole programme. Lily starts with the default, then applies a matching specific rule when one exists.
Automation
2 days before
01
Default template
No more specific rule
02
Event-series template
Series rule matches
03
Location template
Location rule matches
04
Single-date exception
Most specific matching rule
05
Artist-specific template
Artist rule matches
More specific matching rules take priority. Genre can be used as an additional signal.
Lily Automations
Set it once.
Let Lily handle the rest.
Built around the moments and event data you already have.
