Meta Lead Ads + Lily
Every lead is the beginning of an audience relationship.
Automatically transfer new leads from Facebook and Instagram into Lily and start building Audience Visibility from the very first interaction.
Most organisations already invest in Meta advertising. But a lead is only the beginning.
Without automation, leads sit in spreadsheets, inboxes or disconnected systems. By the time the audience team can act, the moment of interest has already cooled.
With Lily, every new Meta lead moves straight into your audience: profiled, permissioned and ready for communication.
Why Meta Lead Ads matter
A person may discover a venue, festival, theatre, museum, club or event long before they buy. Meta Lead Ads can capture that first signal of interest.
Meta Lead Ads are often treated as short-term acquisition: run a campaign, collect email addresses, export, follow up.
For live entertainment, that is too small. The Meta Lead Ads integration is not valuable simply because it transfers data. It is valuable because it captures the first audience relationship.
Audience Visibility grows around the profile.
A lead becomes more valuable as context accumulates around the same audience profile.
How the integration works
The visual is for comprehension. Setup comes later, after the audience story is clear.
When someone completes a Meta Lead Ad, Lily retrieves the lead automatically, creates or updates the profile, stores permissions and makes the person available for segmentation, automations, campaigns, Audience Insights and future communication.
Don't collect leads.
Build audiences.
Why organisations connect Meta Lead Ads to Lily
Organisations use the integration to grow permission-based audiences, reduce manual work and connect lead generation with ticket sales.
For venues and festivals, this can mean moving from first interest to a welcome journey, segment, pre-sale invitation or before-event campaign.
Fields become context.
Meta Lead Forms can collect standard contact fields and custom questions. Lily maps them into audience profiles.
Custom fields capture audience intent: programme interest, event reminders, city, preferred newsletter or other context.
Why permissions matter
Permissions should never become detached from audience profiles. When a permission is collected through Meta Lead Ads, Lily stores it with the profile so your team can see what each person agreed to receive and where that permission came from.
That makes audience data easier to trust, segment and activate.
Before setup, define the relationship.
A Lead Form can offer a festival guide, early access, a waiting list or a newsletter. The point is not the form itself. The point is that the first signal enters the same audience profile you will use later.
How to get started
Lily configures the integration, so your team does not need to build or maintain a custom workflow.
Create a Meta Lead Ad
Create a Lead Form inside Facebook or Instagram, choose the fields and include your consent text.
Give Lily access
Add Lily as a partner inside Meta Business Manager so the relevant Facebook Page and Lead Form can be connected.
Send us
- Facebook Page ID
- Lead Form ID
Lily connects the integration
We configure the connection, field mapping and permission storage inside Lily.
Test
- New leads arrive correctly
- Profiles are created
- Permissions are stored
- Automations can start immediately
What happens after connection
Instead of waiting for a manual export, your team can act while interest is fresh.
A new lead can receive a welcome email, enter a pre-sale journey, join a segment or appear in reporting. The person does not disappear into a campaign report. They become part of the audience.
Beyond lead generation
The Meta Lead Ads integration is not really about importing contacts. It is about beginning Audience Visibility earlier.
This changes the questions your team can ask:
- Which campaigns are bringing new people into our audience?
- Which interests are people expressing before they buy?
- Which permissions are we collecting at the first interaction?
- Which lead sources become ticket buyers later?
- Which journeys help people move from interest to attendance?
These questions are hard to answer when leads live in disconnected files. They become easier when leads feed directly into Lily.
Example audience journey
A festival runs a Meta Lead Ad for a downloadable festival guide.
Someone sees the ad, opens the Lead Form and joins the newsletter. The lead flows into Lily: profile created, permission stored, festival interest mapped.
The person receives a welcome journey. Later, they get a pre-sale invitation, buy a ticket, attend and remain part of the audience.
Meta Lead Ads for venues and festivals
A Meta Lead Ads integration can help venues and festivals build audiences before demand is ready to convert.
Use it for season announcements, festival guides, waiting lists, artist-led campaigns, member interest, early access and newsletter growth.
The aim is not more names. It is understanding where audience relationships begin.
Related Lily resources
Explore more ways to connect audience data and campaign activity.
Ready to connect Meta with Lily?
Start collecting leads directly into Lily and begin building Audience Visibility from the very first interaction.
Talk to LilyFAQ
Practical answers for marketing teams setting up the integration.
What is the Meta Lead Ads integration for Lily?
It connects Facebook and Instagram Lead Forms with Lily, so new leads enter your audience automatically.
Does Lily support a Facebook Lead Ads integration?
Yes. Lily retrieves leads from connected Meta forms and maps the fields into audience profiles.
Can Meta leads be added to email marketing?
Yes. With the correct permission, the person can be used for email marketing, segmentation, campaigns and automations.
Do we need to import CSV files?
No. New leads can flow directly from Meta into Lily.
What information does Lily need to set up the integration?
Lily needs the Facebook Page ID, Lead Form ID and partner access in Meta Business Manager.
Is this useful for venues and festivals?
Yes. Meta Lead Ads for venues and Meta Lead Ads for festivals can grow permission-based audiences before someone buys a ticket, especially for newsletters, event guides and pre-sales.
Why is this part of Audience Visibility?
Because the audience journey begins before a ticket purchase. In Lily, the first sign of interest becomes part of the profile, permission record and future communication journey.