The template shown is used as the general template for sending an e-mail after every show at the 5PM show. The name of the concert, concert time and date is being inserted in the email automatically. Also Lily knows who all the ticket buyers are. This email is being automatically sent by Lily the same day at 7.10 PM as the concert. Cirkusrevyen are sending different emails based on the time of the show. This sending has an average of 79% opening rate! The template was designed with Lilys template builder.