The template shown is used as the general template for sending e-mails after every 5PM show. The email is sent automatically by Lily at 7.10 PM on the same day as the concert. The name of the concert, concert time and date are automatically inserted into the email. In addition, the templates are customized based on the time of the show- no need to manually adjust the emails before sending. Also, Lily knows who all ticket buyers are, at any time, so the recipient list is always up to date. These post-event emails have an average of 79% opening rate! The template is designed with Lilys built-in template builder.