Grow
Make presale access a reason to opt in through ticket checkout, website forms or Meta Lead Ads.
Early bird & presale campaigns with Lily
Stop starting every ticket sale from zero.
Presale is not just a ticket sales campaign. It is an audience growth strategy.
See the examplesThe strategy in one minute
Use priority to grow.
Use relevance to sell.
Keep the audience.
Activate
Combine explicit permission with ticket history, artist interest, genre affinity and loyalty.
Sell & repeat
Open a relevant route to tickets, then keep the relationship for the next release.
The examples
Five real campaigns.
This is where the strategy becomes visible.
The templates are the centre of the page. Each one shows a different way to reward a known audience with priority access.
Focus Productions
Robbie Williams presale
A priority window for ticket buyers and newsletter subscribers before the public release.
- Audience
- Ticket buyers and newsletter subscribers
- Ticket action
- Enter the limited presale
Strategic interpretation only. Confirm the final segment, permissions and campaign context before publication.
Thomas Helmig
Fan sale
A direct benefit for subscribers: choose tickets before the general Ticketmaster release.
- Audience
- Thomas Helmig newsletter subscribers
- Ticket action
- Open the artist fan sale
Strategic interpretation only. Confirm the final segment, permissions and campaign context before publication.
Arena Næstved
Suspekt presale
A venue newsletter uses early access to make a relevant new event feel exclusive.
- Audience
- Relevant, opted-in venue audiences
- Ticket action
- Open the artist presale
Strategic interpretation only. Confirm the final segment, permissions and campaign context before publication.
Slottsfjell
Karpe day-pass presale
A festival rewards its known audience with access to day passes before public sale.
- Audience
- Previous ticket buyers and newsletter subscribers
- Ticket action
- Enter the day-pass presale
Strategic interpretation only. Confirm the final segment, permissions and campaign context before publication.
Valley Fest
Early Bird reservation
First access and a clear deadline give subscribers a reason to act while the window is open.
- Audience
- Opted-in festival subscribers
- Ticket action
- Reserve an Early Bird ticket
Strategic interpretation only. Confirm the final segment, permissions and campaign context before publication.
The Lily layer
Turn every campaign into a stronger starting point.
Lily connects your permission-based audience, ticketing history and communication across SMS and email.
- Grow an audience you can reach again
- Segment by relevant, permitted signals
- Exclude recorded buyers when appropriate
