Meta Lead Ads can do much more than collect email addresses. Learn how Lily automatically turns Facebook and Instagram leads into audience profiles with permissions, segmentation and automations - helping you build Audience Visibility from the very first interaction.
Most organisations use Meta Lead Ads to generate contacts.
But a lead is only valuable if it becomes part of your audience.
With Lily, every new lead is automatically transferred into your audience, where permissions are stored, profiles are updated and the person is immediately available for segmentation, automations and campaigns.
In our complete guide we explain:
- How the Meta Lead Ads integration works
- Why it matters for Audience Visibility
- Which fields are transferred
- How to connect Meta with Lily
- Best practices for venues, festivals and cultural organisations
**Read the complete guide here:**
https://www.lily.no/integrations/meta-lead-ads
